Sequential Figure and Ground

The sequential figure and ground project explored Gestalt principles and developed my understanding of the characteristics of various typefaces. I focused a majority of my design attention on the theme of shape and Gestalt principle of continuity. In the beginning of the project process, I was over-utilizing overlap cuts, rather than using the typefaces to create a figure and background. The use of both black and white background typefaces creates balance within the design. In updating this project, I cleaned up the design by removing small areas of contrast and unnecessary detail.

Original

Original

Revised

Revised

In the revision stage of this process, I removed unnecessary details in the design and created forms that better established a background and figure.

In-Progress Designs

Sketches

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Bitmap Monogram

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Typography Poster